Fukboi started as something funny, bold, and attention-grabbing — but it grew into something deeper.

It became a voice for the unspoken, a movement to break the stigma around mental health, and a reminder that healing doesn’t have to look perfect.

We’re not here to be polished — we’re here to be real.

To talk about the things people usually hide.

To turn pain into purpose, and conversation into connection.

15% of all profits are donated to mental health organizations, because this isn’t just a brand — it’s a movement for everyone finding strength in their story.